Are Ads Necessary to Get Seen on Social Media?

Photo by Merakist on Unsplash

Social media remains a top marketing channel for businesses all over the world. In 2016, the global spending on social media reached nearly $31 billion, and that number is only set to grow in the future.

One of the most appealing advantages of social media is that it doesn’t require any money to get started; any business with a tech-savvy employee can create a business profile and…