How to Balance On-site and Off-site Content Marketing

Photo by Austin Distel on Unsplash

On-site and off-site content marketing are two halves of the same whole; it’s nearly impossible to be successful in a new content marketing campaign, or in an SEO campaign without both elements. The problem is, like most businesses, you’re operating with a limited budget and limited resources.

So what’s the optimal way to allocate resources between on-site and off-site…

--

--

--

CEO of EmailAnalytics (emailanalytics.com), a productivity tool that visualizes team email activity, and measures email response time. Check out the free trial!

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Time for a truly integrated strategy

How to Use App and Web Properties in Google Analytics

Hubcast 125: YouTube Marketing Facebook Ads & Hubscotch Returns

Hubcast Podcast

#SocialSkim: LinkedIn Data Deal to Help Marketers Facebook Tests Messenger Ads: 12 Stories

5 Best Apps for Shopify in 2021

MY EXPERIENCE WITH THE PRE-MEST DIGITAL MARKETING TRAINING (IN PROGRESS)

How Google Ad Rank Works?

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Jayson DeMers

Jayson DeMers

CEO of EmailAnalytics (emailanalytics.com), a productivity tool that visualizes team email activity, and measures email response time. Check out the free trial!

More from Medium

Why Most SEO Information on Medium Is Garbage.

Content Marketing Is Like Compound Interest

The Importance of Alt Text

alt text in a word cloud

Top 5 Content Ideas for Instagram Stories