Why “Living and Breathing” Company Culture Isn’t Always a Good Thing

Photo by Austin Distel on Unsplash

If you’ve been plugged into the entrepreneurial world at all in the past decade or so, you’ve probably heard someone describing how they want all their employees to “live and breathe” the company culture. The metaphor here is designed to imply a deep commitment to a company’s culture — usually defined as its values, character and priorities — so deep that it can no longer…