Why Your First Generation of Customers Are the Most Important

Photo by Sebastian Herrmann on Unsplash

Every entrepreneur’s dream is to build a business and scale it to ridiculous heights. Google now sees more than 3.5 billion searches every day, but it started with almost zero. And while the idea of having billions of customers is appealing, most of us also realize it’s unrealistic. With luck, you can reasonably aim for hundreds, thousands, or even millions of customers, depending on…